Cake and a chat with … Nadine
In this new edition of ‘Vlaai eten met’ (‘Cake and a chat with...’), it's project manager Nadine's turn in the spotlights. A year ago, when she started working for Desk, [...]
Create an impact with chance draws and competitions without breaking the bank
You have probably participated in a brand competition at some point. Or maybe in a chance draw, in which the cashback is linked to the probability of something happening. [...]
The power of a loyalty programme for your organization
Keeping current customers is a lot cheaper than acquiring new ones – research says 5 to 7 times cheaper. This goes to show how customer loyalty can have a major impact on [...]
A cake and chat with … Ruud
In the ‘Vlaai eten met’ (‘Cake and a chat with...’) section, we get to know Desk’s employees a little better. This time, it’s CEO and owner Ruud Kreuwels’ turn to tell hi [...]
The five success factors for a Product Plus Promotion
Consumers love gifts, so it’s not surprising that they’re more likely to buy a product if they receive a gift with it. Promotions like these are known as a ‘Product Plus [...]
Use data to provide super-fast insights into the effects of promotional campaigns
Why does a particular retailer choose to sell (or not sell) a product? Why does a product sell less well in a certain region? And are there certain days on which a produ [...]
How Fiskars successfully builds brand awareness
The Finnish brand Fiskars has been working together with Desk for a number of years now. The supplier of hand-held garden tools has been using a cashback promotion, a pri [...]
Coronavirus is having a major impact on consumer behaviour, figures show
Coronavirus has turned our lives upside down. People are living in fear and anxiety about their health, many of us are working from home, and many shops and restaurants a [...]