Sampling is a powerful marketing tool and a way to introduce consumers to your product. However, it has to be done in the right way: you won’t reach your target group by handing out leaflets to anyone on the street.
We’ve helped Sudocrem to grow their customer base by creating a promotional campaign as part of which care organizations and private consumers can request a free sample at Teva pharmacies.
Teva pharmacies then send us a list of these consumers’ addresses. We pack the Sudocrem products and send them to the customer, so you can be sure they’ll end up at the correct address!
Opening up the promotional campaign to healthcare professionals such as district nurses, midwives, homecare staff, and hospitals is sure to attract a larger group of participants. The truth is that they’re the ‘influencers’ of the health care industry: if they take part, you gain credibility with the end customer… so (almost) everyone will want your product now!