About Kim te Woerd

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So far Kim te Woerd has created 29 blog entries.
10 09, 2020

Cake and a chat with … Nadine

2020-09-10T06:48:56+00:00

In this new edition of ‘Vlaai eten met’ (‘Cake and a chat with...’), it's project manager Nadine's turn in the spotlights. A year ago, when she started working for Desk, it felt like coming home. After all, she has a great employer, nice colleagues, and challenging work. This blo [...]

Cake and a chat with … Nadine2020-09-10T06:48:56+00:00
25 08, 2020

Create an impact with chance draws and competitions without breaking the bank

2020-08-25T10:35:24+00:00

You have probably participated in a brand competition at some point. Or maybe in a chance draw, in which the cashback is linked to the probability of something happening. Chance draws and competitions are widely used promotional techniques – and it’s no surprise! They are attract [...]

Create an impact with chance draws and competitions without breaking the bank2020-08-25T10:35:24+00:00
13 08, 2020

The power of a loyalty programme for your organization

2020-09-04T08:43:05+00:00

Keeping current customers is a lot cheaper than acquiring new ones – research says 5 to 7 times cheaper. This goes to show how customer loyalty can have a major impact on your organization’s profitability. But how do you hold on to customers? The answer is with an effective loyal [...]

The power of a loyalty programme for your organization2020-09-04T08:43:05+00:00
20 07, 2020

A cake and chat with … Ruud

2020-09-04T09:10:07+00:00

In the ‘Vlaai eten met’ (‘Cake and a chat with...’) section, we get to know Desk’s employees a little better. This time, it’s CEO and owner Ruud Kreuwels’ turn to tell his more about himself. He grew up in a family of entrepreneurs, so it’s not surprising that he started Desk Ser [...]

A cake and chat with … Ruud2020-09-04T09:10:07+00:00
18 06, 2020

The five success factors for a Product Plus Promotion

2020-09-04T09:05:58+00:00

Consumers love gifts, so it’s not surprising that they’re more likely to buy a product if they receive a gift with it. Promotions like these are known as a ‘Product Plus Promotion’ and temporarily increase the value of a product – yet without affecting the price. That’s music to [...]

The five success factors for a Product Plus Promotion2020-09-04T09:05:58+00:00
8 06, 2020

Use data to provide super-fast insights into the effects of promotional campaigns

2020-09-04T08:41:48+00:00

Why does a particular retailer choose to sell (or not sell) a product? Why does a product sell less well in a certain region? And are there certain days on which a product sells better? You can use data to answer these (and many more) questions. At Desk, we know better than anyo [...]

Use data to provide super-fast insights into the effects of promotional campaigns2020-09-04T08:41:48+00:00
18 05, 2020

How Fiskars successfully builds brand awareness

2020-09-04T08:41:02+00:00

The Finnish brand Fiskars has been working together with Desk for a number of years now. The supplier of hand-held garden tools has been using a cashback promotion, a prizedraw campaign, and a money-back guarantee in recent years. We spoke to Cynthia van den Brande, Marketing Man [...]

How Fiskars successfully builds brand awareness2020-09-04T08:41:02+00:00
29 04, 2020

Coronavirus is having a major impact on consumer behaviour, figures show

2020-09-08T10:23:40+00:00

Coronavirus has turned our lives upside down. People are living in fear and anxiety about their health, many of us are working from home, and many shops and restaurants are shut until further notice. To understand how the coronavirus pandemic is affecting consumer behaviour, we c [...]

Coronavirus is having a major impact on consumer behaviour, figures show2020-09-08T10:23:40+00:00
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