In this new edition of ‘Vlaai eten met’ (‘Cake and a chat with...’), it's project manager Nadine's turn in the spotlights. A year ago, when she started working for Desk, it felt like coming home. After all, she has a great employer, nice colleagues, and challenging work. This blo [...]
You have probably participated in a brand competition at some point. Or maybe in a chance draw, in which the cashback is linked to the probability of something happening. Chance draws and competitions are widely used promotional techniques – and it’s no surprise! They are attract [...]
Keeping current customers is a lot cheaper than acquiring new ones – research says 5 to 7 times cheaper. This goes to show how customer loyalty can have a major impact on your organization’s profitability. But how do you hold on to customers? The answer is with an effective loyal [...]
In the ‘Vlaai eten met’ (‘Cake and a chat with...’) section, we get to know Desk’s employees a little better. This time, it’s CEO and owner Ruud Kreuwels’ turn to tell his more about himself. He grew up in a family of entrepreneurs, so it’s not surprising that he started Desk Ser [...]
Consumers love gifts, so it’s not surprising that they’re more likely to buy a product if they receive a gift with it. Promotions like these are known as a ‘Product Plus Promotion’ and temporarily increase the value of a product – yet without affecting the price. That’s music to [...]
Why does a particular retailer choose to sell (or not sell) a product? Why does a product sell less well in a certain region? And are there certain days on which a product sells better? You can use data to answer these (and many more) questions. At Desk, we know better than anyo [...]
The Finnish brand Fiskars has been working together with Desk for a number of years now. The supplier of hand-held garden tools has been using a cashback promotion, a prizedraw campaign, and a money-back guarantee in recent years. We spoke to Cynthia van den Brande, Marketing Man [...]
Coronavirus has turned our lives upside down. People are living in fear and anxiety about their health, many of us are working from home, and many shops and restaurants are shut until further notice. To understand how the coronavirus pandemic is affecting consumer behaviour, we c [...]
