25 08, 2020

Create an impact with chance draws and competitions without breaking the bank

2020-08-25T10:35:24+00:00

You have probably participated in a brand competition at some point. Or maybe in a chance draw, in which the cashback is linked to the probability of something happening. Chance draws and competitions are widely used promotional techniques – and it’s no surprise! They are attract [...]

Create an impact with chance draws and competitions without breaking the bank2020-08-25T10:35:24+00:00
13 08, 2020

The power of a loyalty programme for your organization

2020-09-04T08:43:05+00:00

Keeping current customers is a lot cheaper than acquiring new ones – research says 5 to 7 times cheaper. This goes to show how customer loyalty can have a major impact on your organization’s profitability. But how do you hold on to customers? The answer is with an effective loyal [...]

The power of a loyalty programme for your organization2020-09-04T08:43:05+00:00
18 06, 2020

The five success factors for a Product Plus Promotion

2020-09-04T09:05:58+00:00

Consumers love gifts, so it’s not surprising that they’re more likely to buy a product if they receive a gift with it. Promotions like these are known as a ‘Product Plus Promotion’ and temporarily increase the value of a product – yet without affecting the price. That’s music to [...]

The five success factors for a Product Plus Promotion2020-09-04T09:05:58+00:00
8 06, 2020

Use data to provide super-fast insights into the effects of promotional campaigns

2020-09-04T08:41:48+00:00

Why does a particular retailer choose to sell (or not sell) a product? Why does a product sell less well in a certain region? And are there certain days on which a product sells better? You can use data to answer these (and many more) questions. At Desk, we know better than anyo [...]

Use data to provide super-fast insights into the effects of promotional campaigns2020-09-04T08:41:48+00:00
18 05, 2020

How Fiskars successfully builds brand awareness

2020-09-04T08:41:02+00:00

The Finnish brand Fiskars has been working together with Desk for a number of years now. The supplier of hand-held garden tools has been using a cashback promotion, a prizedraw campaign, and a money-back guarantee in recent years. We spoke to Cynthia van den Brande, Marketing Man [...]

How Fiskars successfully builds brand awareness2020-09-04T08:41:02+00:00
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