In this new edition of ‘Vlaai eten met’ (‘Cake and a chat with...’), it's project manager Nadine's turn in the spotlights. A year ago, when she started working for Desk, it felt like coming home. After all, she has a great employer, nice colleagues, and challenging work. This blo [...]
Why does a particular retailer choose to sell (or not sell) a product? Why does a product sell less well in a certain region? And are there certain days on which a product sells better? You can use data to answer these (and many more) questions. At Desk, we know better than anyo [...]
The Finnish brand Fiskars has been working together with Desk for a number of years now. The supplier of hand-held garden tools has been using a cashback promotion, a prizedraw campaign, and a money-back guarantee in recent years. We spoke to Cynthia van den Brande, Marketing Man [...]
Coronavirus has turned our lives upside down. People are living in fear and anxiety about their health, many of us are working from home, and many shops and restaurants are shut until further notice. To understand how the coronavirus pandemic is affecting consumer behaviour, we c [...]
Fiskars makes everyday moments special. Across the globe, Fiskars provides consumers and customers with globally recognized brands, including Fiskars, Gebert, Iittala, and Wedgwood. Fiskars’ mission is to create an entire family of iconic lifestyle brands that make a positive, lo [...]
Huawei continuously wants to offer its customers the latest technologies. In order to lower the purchase barrier for consumers and stimulate purchases, we’ve set up a campaign for Huawei that offers consumers a one-off cashback of €100 upon purchase of a Huawei P30 Pro or Huawei [...]
‘Inspire the World, Create the Future’ perfectly defines Samsung’s vision. Cashback and product plus promotions are an important part of Samsung’s marketing strategy to pursue this vision. For over 15 years now, we’ve been a proud promotional partner of this global brand.Upon pu [...]
Although cashback and product-plus-promotions are mainly used in consumer electronics, FMCG, and DIY, Alcon shows that promotions can be successful in virtually any market segment. Alcon regularly organizes promotions for its contact lens brands Dailies and Air Optix. As these p [...]
