You have probably participated in a brand competition at some point. Or maybe in a chance draw, in which the cashback is linked to the probability of something happening. Chance draws and competitions are widely used promotional techniques – and it’s no surprise! They are attract [...]
In the ‘Vlaai eten met’ (‘Cake and a chat with...’) section, we get to know Desk’s employees a little better. This time, it’s CEO and owner Ruud Kreuwels’ turn to tell his more about himself. He grew up in a family of entrepreneurs, so it’s not surprising that he started Desk Ser [...]
Why does a particular retailer choose to sell (or not sell) a product? Why does a product sell less well in a certain region? And are there certain days on which a product sells better? You can use data to answer these (and many more) questions. At Desk, we know better than anyo [...]
