10 09, 2020

Cake and a chat with … Nadine

2020-09-10T06:48:56+00:00

In this new edition of ‘Vlaai eten met’ (‘Cake and a chat with...’), it's project manager Nadine's turn in the spotlights. A year ago, when she started working for Desk, it felt like coming home. After all, she has a great employer, nice colleagues, and challenging work. This blo [...]

Cake and a chat with … Nadine2020-09-10T06:48:56+00:00
8 06, 2020

Use data to provide super-fast insights into the effects of promotional campaigns

2020-09-04T08:41:48+00:00

Why does a particular retailer choose to sell (or not sell) a product? Why does a product sell less well in a certain region? And are there certain days on which a product sells better? You can use data to answer these (and many more) questions. At Desk, we know better than anyo [...]

Use data to provide super-fast insights into the effects of promotional campaigns2020-09-04T08:41:48+00:00
18 05, 2020

How Fiskars successfully builds brand awareness

2020-09-04T08:41:02+00:00

The Finnish brand Fiskars has been working together with Desk for a number of years now. The supplier of hand-held garden tools has been using a cashback promotion, a prizedraw campaign, and a money-back guarantee in recent years. We spoke to Cynthia van den Brande, Marketing Man [...]

How Fiskars successfully builds brand awareness2020-09-04T08:41:02+00:00
29 04, 2020

Coronavirus is having a major impact on consumer behaviour, figures show

2020-09-08T10:23:40+00:00

Coronavirus has turned our lives upside down. People are living in fear and anxiety about their health, many of us are working from home, and many shops and restaurants are shut until further notice. To understand how the coronavirus pandemic is affecting consumer behaviour, we c [...]

Coronavirus is having a major impact on consumer behaviour, figures show2020-09-08T10:23:40+00:00
25 03, 2020

Fiskars | 100% happiness: up to €25 cashback!

2020-09-08T10:18:03+00:00

Fiskars makes everyday moments special. Across the globe, Fiskars provides consumers and customers with globally recognized brands, including Fiskars, Gebert, Iittala, and Wedgwood. Fiskars’ mission is to create an entire family of iconic lifestyle brands that make a positive, lo [...]

Fiskars | 100% happiness: up to €25 cashback!2020-09-08T10:18:03+00:00
27 02, 2020

Siemens | Now €70 cashback upon purchase of a fridge or freezer

2020-09-04T08:48:40+00:00

Siemens’ ambition is to be a digital pioneer. Using their business strategy as a guide, the company is determining how they want to turn this ambition into a reality while striving for leadership positions. Siemens has chosen to use cashback promotions to achieve sustainable, pro [...]

Siemens | Now €70 cashback upon purchase of a fridge or freezer2020-09-04T08:48:40+00:00
27 02, 2020

Huawei | Now up to €100 cashback on the P30 series!

2020-09-04T08:46:35+00:00

Huawei continuously wants to offer its customers the latest technologies. In order to lower the purchase barrier for consumers and stimulate purchases, we’ve set up a campaign for Huawei that offers consumers a one-off cashback of €100 upon purchase of a Huawei P30 Pro or Huawei [...]

Huawei | Now up to €100 cashback on the P30 series!2020-09-04T08:46:35+00:00
27 02, 2020

LG | Receive up to €500 cashback upon purchase of a QLED TV

2020-09-04T08:39:11+00:00

‘Inspire the World, Create the Future’ perfectly defines Samsung’s vision. Cashback and product plus promotions are an important part of Samsung’s marketing strategy to pursue this vision. For over 15 years now, we’ve been a proud promotional partner of this global brand.Upon pu [...]

LG | Receive up to €500 cashback upon purchase of a QLED TV2020-09-04T08:39:11+00:00
27 02, 2020

Alcon | More than my first contact lenses €15 cashback

2020-08-19T11:30:24+00:00

Although cashback and product-plus-promotions are mainly used in consumer electronics, FMCG, and DIY, Alcon shows that promotions can be successful in virtually any market segment. Alcon regularly organizes promotions for its contact lens brands Dailies and Air Optix. As these p [...]

Alcon | More than my first contact lenses €15 cashback2020-08-19T11:30:24+00:00
27 02, 2020

Siemens | ‘Money back if not satisfied’ guarantee!

2020-08-19T14:19:05+00:00

Consumers benefit from a 70-day money-back guarantee on selected washing machines dryers if they’re not satisfied with their purchase. Expensive purchases carry risks, and you can use this type of guarantee to limit the risk. We have set up a promotional campaign for Siemens to [...]

Siemens | ‘Money back if not satisfied’ guarantee!2020-08-19T14:19:05+00:00
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