Why does a particular retailer choose to sell (or not sell) a product? Why does a product sell less well in a certain region? And are there certain days on which a product sells better? You can use data to answer these (and many more) questions. At Desk, we know better than anyone that data is the key to knowledge. By running our services, we collect a lot of relevant data – in compliance with the GDPR – that can provide super-fast insight into the effects of promotional campaigns. Data analyst Janneke tells all about it in this article.
Strong need for data insights
Recent years have highlighted the strong need for data insights, both for use by companies and for customers. That’s why Janneke was given the opportunity to follow a data analyst course. ‘It’s a truly fascinating field. Working with data is a constant brain workout. You have to dive into the data, fish out the right things, and make an understandable report. It’s never simple!’
Data can often reveal insights that would usually remain hidden. That’s how Desk helps its customers: we use data to provide super-fast insights into the effect of promotional campaigns. We can then make immediate changes to the campaign and use the marketing budget more effectively. But Desk does a whole lot more with data: we use business intelligenceto make connections between different data. These provide new and valuable insights that can be used for follow-up campaigns.
‘If you have data available that you can and are allowed to use, you’d be crazy not to,’ says Janneke. ‘Of course, you want to get the most out of your promotion, whether it’s a cashback campaign or another promotion – both from a strategic sales and marketing point of view, as well as to make your ongoing promotion run as smoothly as possible. Desk’s project managers work with dashboards, so that they can immediately identify anomalies over the course of a promotion and take action straight away if things aren’t going as planned. Whether you need some extra info on the registration page or want to amend the conditions of the campaign: the solution can often be found quickly, as long as you get the signal. Data is crucial in this respect, too.’
If you would like more information,
have questions about our data analysis capabilities, or would like to enquire about our services, feel free to contact us. We’d be happy to tell you more.