You have probably participated in a brand competition at some point. Or maybe in a chance draw, in which the cashback is linked to the probability of something happening. Chance draws and competitions are widely used promotional techniques – and it’s no surprise! They are attract [...]
Keeping current customers is a lot cheaper than acquiring new ones – research says 5 to 7 times cheaper. This goes to show how customer loyalty can have a major impact on your organization’s profitability. But how do you hold on to customers? The answer is with an effective loyal [...]
Consumers love gifts, so it’s not surprising that they’re more likely to buy a product if they receive a gift with it. Promotions like these are known as a ‘Product Plus Promotion’ and temporarily increase the value of a product – yet without affecting the price. That’s music to [...]
Why does a particular retailer choose to sell (or not sell) a product? Why does a product sell less well in a certain region? And are there certain days on which a product sells better? You can use data to answer these (and many more) questions. At Desk, we know better than anyo [...]
The Finnish brand Fiskars has been working together with Desk for a number of years now. The supplier of hand-held garden tools has been using a cashback promotion, a prizedraw campaign, and a money-back guarantee in recent years. We spoke to Cynthia van den Brande, Marketing Man [...]
