Smart product sample campaigns bring a new product on the market and increase customer loyalty! Whiskas enables cats and their owners to experience the new and even tastier Whiskas meal pouches.
Consumers who are interested in a sample pack of Whiskas for their cat can register online. We will then read this customer database and send the sample pack to the consumer. The sample pack is filled with a sleeve, Whiskas leaflet, kitten guide, Whiskas casserole (wet food), and Whiskas sauce. It’s irresistibly juicy and tender! The consumer also receives a refund coupon for a kitten pack. When buying one of the Whiskas products in the promotion, they can receive cashback via another promotional campaign we have set up with Whiskas. This means consumers are fully included in the Whiskas experience. We also send the Whiskas sample packs to the consumer. If the consumer has used the coupon, we’ll verify their request and pay out the money to the consumer.