Hassle-free registration for every marketing campaign
User Experience & QR
Customers scan a QR code and land exactly where they need to be to claim cashback, request a gift or receive another reward. It sounds simple, but it takes real attention to the user experience. One unclear question or a small error on the landing page is often enough to make people give up.
- Straight to the right promotion, in the right language
- Simple registration in as few steps as possible
- A positive customer experience thanks to hassle-free registration
Built for big promotions
We're at our best
when volumes are high
Trusted by many
100+ top brands
choose us
25+ years and counting
Market leader in the Benelux
and growing fast across Europe
Draw on 25+ years of experience
A promotion has to do more than look attractive. Consumers need to understand exactly what is on offer, and what they have to do to take part.
That is why we look beyond the look and feel of a registration page. What expectations does the packaging or the advert create? Where does the QR code lead, and what information do customers have to enter or upload?
- A logical registration flow after scanning the QR code
- We only ask for the details needed to take part and process the claim
- Instant, clear feedback during registration
- Customer care for anyone who still has questions
"We don't just test whether someone can technically submit the form. Just as important to us is whether participants understand what they're being asked, why it's needed and what happens next. That's exactly where trust in the promotion is built, and with it trust in your brand."
The QR code as a logical entry point
A QR code takes customers from a pack or a piece of campaign material straight to where they need to be. It is easy to personalise, for instance with different codes for in-store posters, receipts, mailings and event displays.
At Desk Services, we help you think through:
- Where the QR code sits and how it is explained
- The promotion page the code leads to
- The right language, market, campaign or product variant
- Measuring scans and completed registrations
Benefits
Video animation
Explaining how to register
Multilingual instructions
NL, EN, FR, DE and more
Regular updates
Sent to participants
Customer care
For any questions
Mobile phone
Scan the QR code to go straight to the registration page
Full support
From set-up to delivery
Don't let participants get lost
A campaign can be as commercially attractive as you like, but if the user experience isn't right, your brand ends up taking the blame. We map out the customer journey in advance and take care of the communication, technology, registration and processing.
Want to know more? Get in touch with Gert, Jurgen or Peggy. Together we'll work out what it takes to get your promotion live quickly.
"Don't just test whether the QR code works. Walk through the entire route for different users, devices and situations. Would someone understand, without any explanation, what the code is for, what they need to do and what happens once their claim is complete?"
Participants don't need to know how much technology, checking and exception handling goes on behind a promotion. What they want to know is: am I eligible? What do I need to do? And when will I get my reward?
Desk Services optimises the user experience. From QR code to gift.
Contact us